Inbound marketing is about creating relevant content, solving users’ problems and being of value to them. We help organizations generate leads, convert them to customers and nurture long term relationships with them. With tools available we can measure, analyze and optimize our efficiency.
An effective intranet that employees actually use requires research and planning. We help organizations develop intranets that is easy to use, looks great and has a process in place to continuously generate valuable content. We use different tools such as Interact Intranet and Microsoft Sharepoint.
Social media marketing, blogs, newsletters, whitepapers, podcasts, SEO and other content marketing tools attract customers in different stages of their buyer’s journey by giving them information relevant to their needs. We help organizations produce relevant, valuable and consistent content.
Digital advertising helps deliver marketing messages to the target audience through search engine marketing, banner ads, mobile ads, social media ads and email marketing. We research, plan, monitor and optimize the performance of the campaigns to deliver best possible results. We think it is a vital companion to all our services. After all, creating all the content and not get it in front of your audience is a waste of time and money.
Is there any other PR than digital? Conversations are happening online and people receive valuable information about companies and brands through peer recommendations. We listen and help organizations develop a social media strategy that is aligned with their business goals and train their employees to execute it.
We love sharing the things we know. We frequently present at conferences and offer in-house trainings. The topics include inbound marketing, content marketing, social media strategy, intranet planning, business use specific social media platforms, lately especially LinkedIn and Twitter.
Virtua PR is a communication management agency based in Slovenia, working locally and internationally since 2000. With a strong understanding of digital communication most of our work is focused on social media strategies and trainings, content & inbound marketing and intranet planning.
But we are equally experienced in more traditional communication activities, such as PR, media relations, events and advertising. A strong partner network that include writers, UX designers, programmers, illustrators, video producers, architects and interior designers, translators, ad specialists, and more professionals from various fields enables us to take on large projects. We do a lot of trainings for our clients, especially in the field of effective use of social media, intranet governance, writing for the web, content marketing, and inbound marketing.
We are members of industry associations: IABC (International Association of Business Communicators), Slovenian Marketing Association, CEED (Center for Enterpreneurship and Development) and Slovenian Manager Association.
We are a HubSpot Silver Certified Agency Partner. HubSpot is the leading platform for inbound marketing and sales.
We are grateful that we had an opportunity to cooperate with Jasna Suhadolc. In media, which we carefully monitor, we have recognized her as an outstanding expert in digital communications. My personal experience with workshops that she prepared for our company in the field of Twitter and LinkedIn communications, additionally proved her status.Divna Brkic Hendrickx, Member of Management Board NEWTON Media Group
Virtua PR represents a very reliable digital and marketing PR company committed in pursuing and delivering fixed objectives to the clients. Thanks to this cooperation Aquafil was able to increase its presence in the online landscape. To the usual and well known social media such as Twitter and Linkedin, also new communication alternatives have been developed, for example Medium platform and Slideshare. We are very happy with the results we obtained up to today.Maria Giovanna Sandrini, ECONYL, Brand & Communication Manager
Jasna is the managing director at Virtua PR and an experienced digital communications professional. She works with Slovenian and international clients and provides consulting, training and speaking. She is a specialist in digital PR, social media, internal communications, corporate communications, content marketing, and more. Jasna is also an author of the book New opportunities in e-communication (in Slovenian), a frequent speaker at conferences. She is currently serving on several boards: IABC EMENA, IABC Slovenia (since 2008) and Slovenian Marketing Association.
Inbound Marketing Strategist
Before joining Virtua PR, Jerneja served as a chief content editor and content strategist, consulting agency customers on content, copy, and social media best practices. She developed content and communications strategies for clients ranging from SMEs to international corporations. She’s an established authority on the latest buying habits and customer journeys, and the measures companies must take to stay on top of their customer behavior changes.
At Virtua PR she’s in charge of developing comprehensive inbound marketing strategies for our clients. She firmly believes that effective marketing is built around the customer and his individual needs and desires, rather than paid interruptions and self-centered communication.
Digital communication consultant
Sabrina joined Virtua PR as digital communication consultant in 2015. Her passion for digital technologies and their vast potential in marketing drove her into one of the biggest digital marketing agency in Slovenia in 2003. Since then she has been working in development and execution of digital marketing strategies, for ongoing communication and one-off advertising campaign projects, focusing mostly on content development, for which she gained experience also from working as a journalist for 10 years. She believes marketing activities should be driven by results; therefore, she is educating in performance marketing and holds Google Adwords and Google Analytics certificates.
Digital communication consultant
Nina has been working in marketing and public relations for more than 20 years. She started her career in music and film industry and later found her calling in digital communication. As information architect, copywriter or project manager she worked on many websites and advertising campaigns, some of them awarded (Golden Quill, SOF). She is part of the Virtua PR team since 2011, where she built websites and worked on digital communication strategies for some of our biggest clients.